Silicon Valley
Silicon Valley
Pioneering behavioral science to empower millions of people to quit smoking.

Carrot is a digital health company that has developed a revolutionary approach to helping people quit smoking.

Carrot has built a first-of-its-kind platform called Pivot, which combines innovative mobile-sensor technology with the best evidence-based clinical strategies, and delivers them via a simple, accessible smartphone app.

Smoking is a huge unmet need and there has been little innovation in this space. There are over 40 million smokers in the US and over 1 billion worldwide, which accounts for over $300 billion in excess health care costs and lost productivity annually in the US. Smoking is the leading cause of preventable morbidity and mortality in the US.

Dr. David Utley, the founder, previously was a Stanford surgeon who co-founded BARRX in 2003, which he sold to Covidien back in 2012 for $418M.

The company is based in the San Francisco Bay Area and its other investors include Khosla Ventures, Dr. David Utley, and Marc Benioff (founder of